Mopar Maidens – Rosie the Riveter

‘Rosie the Riveter’ is an allegorical cultural icon in the United States who represents the women who worked in factories and shipyards during World War II, many of whom produced munitions and war supplies. These women sometimes took entirely new jobs replacing the male workers who joined the military.

She is widely recognized in the “We Can Do It!” poster as a symbol of American feminism and women’s economic advantage. Similar images of women war workers appeared in other countries such as Britain and Australia.

The idea of Rosie the Riveter originated in a song written in 1942 by Redd Evans and John Jacob Loeb.

Images of women workers were widespread in the media in formats such as government posters, and commercial advertising was heavily used by the government to encourage women to volunteer for wartime service in factories.

Rosie the Riveter became the subject and title of a Hollywood film in 1944.

At the August monthly meeting this year, the CCCSA membership (in particular the majority of our female members) voted on the theme “Mopar Maidens” (from a number of taglines) for the ACF in 2024 – and to adopt Rosie (with a pentastar tattoo) to signify and promote the role of women (as a positive and inclusive affirmation) in our car club and in our car scene.

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